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There may soon be a way to determine how many printed pages you really get
out of an inkjet printer cartridge. A group of leading printer manufacturers, including Kodak, Canon and
Hewlett-Packard, said last Wednesday it's backing a recent standard published by
the International Organization for Standardization (ISO). Standard ISO/IEC 24711:2006, which still needs industry adoption, establishes
how ink and toner cartridges for inkjet printers and All-in-One printers must be
tested. The standard cites how many cartridges must be tested to determine an average
lifetime (nine of them), what constitutes a standard test document (five pages
printed with default printer settings) and the kind of machine on which the
cartridge must be tested. Analysts agree that there has been a longstanding need for this kind of
standardisation in the industry, but they're not sure it will make much
difference to consumers. "It'll make a difference to those consumers who actually look at that info,
but I think the vast majority of consumers don't look at that," said John Shane,
director of communications supplies consulting service at InfoTrends. "For that
small percentage who does, this will be a good way to help them compare." Currently, each manufacturer applies its own standards for determining
cartridge life, according to Bob Palmer, InfoTrend's director of printer
research. This makes it hard for consumers to comparison shop adequately when
deciding on a printer or printer cartridge. "They do it themselves and say 'We based it on 15 percent coverage,' but one
vendor's definition could be a page that's all red or all text, and another can
use photographic content," Palmer said. "So the way they did it before was
providing their own spec. (The new ISO recommendation) says they may submit them
to the standards committee, (the committee) will give them a rating, and then
they can put this rating on the product." The announcement coincides with Kodak's release of its own inkjet printer
line and an assertion that it will offer ink prices at 50 percent of its
competitors. Critics contend that until Kodak provides how many milliliters of
ink are in each cartridge, it's hard to determine whether its claim is
accurate. Members of the industry group supporting the standard -- the International
Committee for Information Technology Standards -- include industry heavyweights
Dell, Epson, IBM, Lexmark, Okidata, Pitney Bowes, QualityLogic, Ricoh, Spencer
Lab and Xerox (in addition to the aforementioned Kodak, Canon and HP). But
there's no word on when these companies plan to implement the standard, or when
consumers, if they care to look, can expect to see an ISO rating on cartridge
packaging. "I don't think consumers will know the difference," said Andrew Lippman, a
research analyst for inkjet cartridges at Lyra. "It's more for the industry
competitive fairness practices. It's really to have everyone on an even keel in
terms of comparing specifications." Lippman said that the quality of cartridges used by a printer is only one of
many things to consider when choosing a printer. Plus, even if a cartridge
standard is established, as with other printing standards, there will still be
debates among manufacturers. "They have standards for the speed of a printer, and there are other
standards like image permanence (how long an image from an inkjet photo printer
will last)," Lippmann said. "The standard for the time in printing a photo is
something that Kodak has debated with others. The standard currently quotes the
'draft speed' of a 4 x 6. Kodak and others say that there is no way you want to
print in draft mode, as you will get poor quality." "Printer cartridges have gained a lot of attention, with the Kodak printing
announcement -- which pushed the issue of cost-per-page and point-of-purchase
price of a cartridge at retail -- but there are debates over what the actual
cost per page is," Lippmann added. "Each manufacturer has their own
claim." Copyright © 2008 CNET Networks, Inc. All Rights
Reserved.
Here is some Inkjet Information from the Printer Manufacturers

Printer makers
back cartridge test standard
Candace
Lombardi
February 12, 2007
URL: http://www.cnet.com.au/printers/0,239035535,339273568,00.htm

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